Vision Group

Sales Effectiveness In Today's Marketplace

Jul 2011 News Letter

How to Be Effective in Sales Using a 3 Legged Approach

Based on a recent survey by Achieve Global, the sales people who are achieving the highest success have these 3 areas in common.

  • Have a high understanding of the customers marketplace
  • Stay alert to buying signals to close at the right time
  • Discover needs which the customer may not be aware of today

How to be effective in sales using a 3 legged approach.

With a strong knowledge of the marketplace, sales people are able to converse in the customers language and there is also a strong understanding of the business needs which exist. A "common language", the "what" is being used to have business conversations using core messages, the "how".

Closing at the right time, the "what", requires the sales person be able to sense, the "how", where the decision maker is at in their buying process. Without first gaining trust, the sales person will not be in a position to act properly on a buying cycle.

To be able to discover needs, the "what", consultative selling skills, the "how", allows the sales person to diagnose properly before offering up a partial solution.

We refer to these areas as our 3 legged approach to provide the best stability in these current times. More information on these 3 areas can be found on our web site, click on the image above or hit the link below.

Please feel free to call or email if you would like to discuss ideas around various programs to increase the effectiveness of your sales and marketing personnel.

Good Selling!


All Star 2010

The Vision Group

Phone: 952 475 1475



The Vision Group helps small & medium sized organizations optimize one of their most expensive business assets:

  • Sales representatives
  • Managers of Sales & Marketing
  • Professional Services
  • Support personnel
  • Product management
  • Marketing personnel

Reasons clients hire us

The Human Connection:

Gain Trust Then Business

Best Buying Experience

Effective Sales Prospecting

Consultative Selling

The Power of Story

Mike Bosworth & The Vision Group

The Missing Link in Sales
Mike's Story

Rediscovering Human Connection

Mike Bosworth Enterprises

Partners to Visit

Prairie Sky Group
Driving sales through customer focused B2B marketing

Grow Your Sales Pipeline
Lead Generation Services