Vision Group

Companies are Aligning Sales and Marketing

January 2011 Newsletter

Kick Off 2011

Companies are Aligning Sales and Marketing to Grow Revenue Faster

Kick Off 2011

To kick off the new year the January newsletter discusses how aligning sales and marketing improves performance.

We hope you take the time to review this article.

Sales and Marketing Alignment:
Leads to 20% growth rate year over year

The companies in an August 2010 study by the Aberdeen Group which were growing the fastest had aligned their sales and marketing around 3 main areas:

  • Common Language
  • Common Sales Process
  • Customers Buying Process

If you are a current client, you are already working on having a common sales process and aligning it with the shifting concerns of individuals making buying decisions.

Sales Marketing Alignment

At this point you may be thinking, is there really anything left to do? The sales process is already focused on creating the Best Buying Experience.

This month's article drills in to the 3 legged stool of what the best in class are doing and lays out a potential foundation of what else you may be able to improve if you are already working in this area.

Sales and Marketing Alignment
Where and How to Begin

Please feel free to call or email if you would like to discuss ideas of how you may be able to further align your sales and marketing to increase sales.

Good Selling!

The Vision Group

Phone: 952 475 1475



The Vision Group helps small & medium sized organizations optimize one of their most expensive business assets:

  • Sales representatives
  • Managers of Sales & Marketing
  • Professional Services
  • Support personnel
  • Product management
  • Marketing personnel

Reasons clients hire us

The Human Connection:

Gain Trust Then Business

Best Buying Experience

Effective Sales Prospecting

Consultative Selling

The Power of Story

Mike Bosworth & The Vision Group

The Missing Link in Sales
Mike's Story

Rediscovering Human Connection

Mike Bosworth Enterprises

Partners to Visit

Prairie Sky Group
Driving sales through customer focused B2B marketing

Grow Your Sales Pipeline
Lead Generation Services