This narrated article is <10 minutes, and describes the buying phases that individuals go through as they make decisions regarding outside vendors/suppliers of solutions.
This research based material is what customer-facing personnel (Sales, Management, Consulting, Customer Service, Professional Services, Marketing) should be aware of in their daily contact with prospects and clients.
This article describes the 4 (four) phases in a buying cycle, key elements that buyers are concerned about, and what you should be aware of.
Further articles will go into detail regarding these 4 phases, and the HOW to's of working with prospects and existing clients.
This article is placed on YouTube for your viewing pleasure.