Vision Group

Aligning Sales and Marketing Like the Best of Breed

Jun 2011 News Letter

How to Align Sales and Marketing Around a 3 Legged Stool

The best of breed are aligning sales and marketing in 3 main areas.

  • A common language
  • How customers make buying decisions, (the buying process)
  • A common sales method

These 3 areas provide the best stability in the alignment of sales and marketing based on a recent study by Aberdeen and were found to lead to 20% sales increases within the best of breed.

How to align sales marketing around a 3 legged stool

Think of these 3 areas as the 3 legs of an old milking stool which was built to navigate uneven ground. Doesn't it make sense to want a more stable alignment between sales and marketing to tackle the ups and downs of the markets you are in.

In addition to aligning sales and marketing, the best of breed have also moved down the path of how they are nurturing leads.

The results demonstrate a well defined nurturing program generates 50% more qualified sales ready leads at 33% less cost per lead.

Many companies are looking at the alignment of sales and marketing with a strong nurturing program to be low hanging fruit in the current times.

Please feel free to call or email if you would like to discuss ideas around how to better align sales and marketing to increase sales.

Good Selling!All Star 2010

The Vision Group

Phone: 952 475 1475



The Vision Group helps small & medium sized organizations optimize one of their most expensive business assets:

  • Sales representatives
  • Managers of Sales & Marketing
  • Professional Services
  • Support personnel
  • Product management
  • Marketing personnel

Reasons clients hire us

The Human Connection:

Gain Trust Then Business

Best Buying Experience

Effective Sales Prospecting

Consultative Selling

The Power of Story

Mike Bosworth & The Vision Group

The Missing Link in Sales
Mike's Story

Rediscovering Human Connection

Mike Bosworth Enterprises

Partners to Visit

Prairie Sky Group
Driving sales through customer focused B2B marketing

Grow Your Sales Pipeline
Lead Generation Services